WHY SHOULD WE WORRY ABOUT “DEFLATION”?New “Il giornale della famiglia”
starting 12 February out on Thursdays with Il Sole 24 ORE the new insert that offers straightforward answers to everyday economic and financial questions.
Why should we worry about prices that are dropping by the day? Why is the great attraction of the franc versus other currencies now becoming Switzerland’s great weak spot? What does exiting a monetary union or fixed exchange rate mean? What kind of jobs will the economic recovery bring, fixed, flexible or will we all turn into self-employed people? Each day, the economy storms into our lives with critical questions: the new insert «Il giornale della famiglia» provides the answers. The new publishing initiative on the economy is out for 8 Thursdays starting on 12 February. Eight topic-specific inserts authored by the writers of Il Sole 24 ORE, to provide exhaustive, yet straightforward information on the key questions raised by today’s world.
«Il giornale della famiglia» takes readers on a journey across the eight topics, looking at things from their perspective with a rigorous, lean and engaging style, and offering an immediately recognizable key to understand each topic: the front page has the task of aligning the facts, bringing all the economic implications to light; the centre pages gravitate around the two fundamental, even opposing, notions, presenting them with a set of tools that makes for agile reading; the last page connects the week’s topic with family investment choices.
The first insert is out on Thursday 12 February. The opening topic is «The seesaw of prices». The cue, in this case, is the ECB’s decision to launch a massive "quantitative easing" programme for buying government bonds to pump money into the economy and avert the danger of a downward spiral of prices. This risk is called deflation and is one of the two keywords – the opposite of inflation – dealt with in the central section. «Cosa fare» is the last-page feature that offers useful pointers on the main investment opportunities.
The next inserts in February will be dedicated to the fall of the euro, the collapse of oil prices (and the impact on consumers), and the decline of interest rates (and the impact on mortgages).