A record September for www.ilsole24ore.com: Users +66% and page views +95% per average day

Milan, 1 October 2008 – September figures for the www.ilsole24ore.com website show that Internet users and page views have skyrocketed: 241,422 users per average day (+66%year-on-year), with 350,000 highs from Monday to Friday, and the website’s record-breaking 3,608,193 users in September, +59% vs. the same month last year; 1,740,808 daily page views (+95% year-on-year), making a total of 52,224,251 page views in September, +95% vs. the same period last year.

In September, the Il Sole 24 ORE website was flooded by users eager to catch up on the daily chronicles of the global market meltdown, of the Alitalia saga and on the Scuola Day initiative (www.ilsole24ore.com/scuoladay), which gave a detailed account, at the start of the school year, of all the issues related to the reform, thanks to the participation of experts, through web links with schools and the video interview with Minister Gelmini.

The theme channels of the Il Sole 24 ORE portal performed superbly too: luxury24.it hit a record high in unique users in September, +240% vs. the same month last year, with its reports from the catwalks, plus the events celebrating its first birthday. Money24sections followed suit with their spotlight on the markets, and Job24.it with the initiatives dedicated to the new professions.

The mobile site, accessible with a microbrowser from any handheld device, had a successful month. After its recent restyling, the site scored over 30,571 unique users,+99% vs. the previous month, and 162,000 page views, +107% vs. the previous period.

The e-commerce channel of the Il Sole 24 ORE site kept up the good pace: Shopping24+43% in September vs. the same month last year, with a progressive 31.3% rise over the January-September period vs. the same period last year.

Advertising sales on www.ilsole24ore.com, run by Web System, were in excellent shape too, with a progressive 40% rise (January-September) vs. the same period last year.

For information:
Elena Gramatica, Il Sole 24 ORE Press Office
Tel. 02/30223283

English translation by CAP Q (Capital Quality Translations) 
www.cap-q.net