RADIOTER RADIO RATINGS1° half 2023 RADIO 24 CONFIRMS INFORMATION QUALITY:listener loyalty grows+12.2% in average quarter hour. Successful audio content strategy with 7.5 million downloads pe
Milan, 3 July 2023 - Radio 24 confirms its audience listener loyalty thanks to the +12.2% growth in average quarter hour while maintaining a consistently strong figure in average day yesterday reaching 2,260,000 listeners.
The first half of 2023 also saw the success of Radio 24's special initiatives: outdoor events enjoyed a strong market reception featuring 11 live outdoor broadcasts held across the Country. Additionally, Radio 24 took centre stage during the four days of the Festival dell’Economia di Trento, hosting live broadcasts of all programs in the square from 6 a.m. to 9 p.m., as well as six sold-out live shows.
"These results reaffirm Radio 24’s commitment to serving its audience by delivering clear, in-depth information, and intelligent entertainment" - said Radio 24 Director and 24 ORE Group Editor-in-Chief Fabio Tamburini - “My special thanks go to our editorial team, who have once again demonstrated their exceptional abilities in providing timely coverage and insightful analysis of news and current affairs, relying also on the synergy and collaboration among all the journalists and correspondents within our Group”.
"The half-year figures show a strong surge in radio listener loyalty”, says Radio 24 Deputy Executive Director Sebastiano Barisoni, “a clear indication of the audience’s recognition of the high quality of our newscasts and programs, and a further encouragement for us to continue moving in this direction”.
"Radio 24's results for the first half of 2023 mark another significant step towards strengthening its position in the average day and experiencing notable growth in the quarter hour - states Federico Silvestri, General Manager Media & Business 24 ORE Group - Radio 24’s success stems also from its embrace of digital transformation and novel listening methods, including a substantial production of podcasts, programs and especially original podcasts. Collectively, these offerings have garnered a total of 7,500,000 monthly downloads, with an average listening time of 47 minutes. This success further validates the loyalty and quality of the 24 ORE Group broadcaster's editorial content, particularly in on-demand listening”.