L’UNITA’ CHOOSES SYSTEM 24,24 ORE GROUP’S AD AGENCY, TO MANAGE ADVERTISING SALES FOR ITS RETURN TO NEWSSTANDS

Ivan Ranza: proof that System 24 is increasingly acknowledged by the market as the quality information hub

L’Unità,the national daily newspaper,for its return to newsstands on June 30, has chosen System 24 - 24 ORE Group’s advertising agency - to manage print and online advertising sales.

The time-honoured newspaper is back after an almost one-year absence, and calls out to readers from the centre-left world and to the Italians who demand reforms and are willing to stake on the change of the Country.

"We believe System 24 is one of the top players in advertising sales in Italy. Our choice will be absolutely paramount for our newspaper, as it receives no form of public aid and will depend exclusively on sales at newsstands and on advertising", saysGuido Stefanelli, CEO of Unità S.r.l., publisher of L’Unità.

"We are delighted that L'Unitá has chosen us for its comeback, acknowledging the great efforts made by all of our Team. We continue on the path to strengthen our strategy that aims to consolidate and develop the major quality information hub in Italy", explains Ivan Ranza, General Manager of System 24.

L’Unità joins a network of titles that System 24 has built over the years around the quality information of Il Sole 24 Ore, enhancing prominent brands on the national and international publishing stage.