WITH IL SOLE 24 ORE
“HOW TO SPEND IT” IS MADE IN ITALY
ARMANI, GASTEL, MAZZANTINI
some of the top names featured in the first issue
of the international luxury magazine debuting in Italy
with Il Sole 24 Ore on Friday September 12
How To Spend It, FT’s prestigious international luxury lifestyle magazine, debuts in Italy on Friday September 12 with a signature edition edited by IlSole 24 Ore.
“The publication on the Italian market of How To Spend It, for the past 20 years the global benchmark of luxury, fashion and lifestyle - says Donatella Treu, CEO of the 24 ORE Group – stems from our partnership with the Financial Times and fits perfectly into Sole’s system of premium products”. She adds: “We take pride in presenting our own How To Spend It: a high-quality product that strengthens our Group’s presence even further in a key segment of the market: luxury and Made in Italy. We offer this segment an integrated and innovative FASHION SYSTEM with its daily pages on Lifestyles and Trends, the weekly MODA24 section, the Luxury24 online channel, “IL”, Il Sole 24 Ore’s men’s magazine, as well as the events and Masters dedicated to the world of luxury, plus insightful analysis brought by Radio24”.
"Fashion, furnishing, food, art, collecting, travel: there is an Italian path to pleasure that is truly unique because it reflects the uniqueness of its history, its vast and unique cultural heritage, its wealth of manual skills, an idea brimming with life that melds work, feelings, beauty and curiosity, all encapsulated in the strength of the Made in Italy brand”, says Roberto Napoletano, Editor-in-Chief of Il Sole 24 ORE and Managing Editor of the 24 ORE Group. He adds: "With its strong tradition and established brand, today How to Spend It is enhanced by Italian creativity and its way of life."
"The founding values of the Financial Times and of How To Spend It are perfectly in line with those of Il Sole 24 Ore. Such an attunement gives tremendous strength to our partnership", says Gillian de Bono, Editor of FT How To Spend It. "Both our readers are educated and discerning and represent the economic and cultural elite. How To Spend It is fully focused on their interests and, page after page, offers compelling, smart and sophisticated content and glamour: How To Spend It at its very best."
"This strong collaboration we have with Il Sole 24 Ore, established to create the Italian version ofHow To Spend It, is a cornerstone of FT’s global growth strategy in the areas of luxury and lifestyle", adds Julia Carrick OBE, Founder, Publisher and Global President FT How To Spend It. "Both newspapers are linked by a solid business partnership. This new endeavour strengthens our ties and offers a new, exclusive large-format medium for top-tier advertisers. The fact that its launch coincides with our twentieth anniversary is an absolute pleasure".
"The most exciting aspect in the birth of a new publication is teamwork. And when you have an international team at work, double excitement is guaranteed", says Nicoletta Polla-Mattiot, Editor of the Il Sole 24 Ore edition. “Together with all those who made the Italian edition of How To Spend Itcome to life, I’d like to share the privilege of this debut on newsstands. Paolo Fresu, who accompanied the birth of our publication with his music, told me what a musician appreciates more when he plays: collective listening, because collectively, emotions are amplified and the performance improves. I believe this is all the more true for a publication, which requires a multiplicity of voices, a variety of skills and cooperative effort, where everyone's contribution is fundamental and can truly make the difference."
Fashion, beauty, home, travel, design, collecting and art, haute cuisine and wine, cars and boats: these are just some of the themes explored by the new lifestyle magazine where every place, personality, and object is an experience told through first-hand accounts. How To Spend It lends generous space to the stories, images, and main players through its large format, one-of-a-kind on the Italian publishing scene. The top names featured in the first issue are Giorgio Armani, Margaret Mazzantini and photographer Giovanni Gastel, who authors an exclusive fashion shoot at the Reggia di Venaria.
The glossy magazine is organized by cross-cutting theme area and has a circular structure, allowing it to be read at any point. How To Spend It intrigues its readers with a new format offering useful information, addresses, timetables, numbers, prices, recipes, and advice visually presented through highly refined images, graphics, paper, and format, secured by Adriano Attus, Creative Director of Il Sole 24 Ore. The fashion sections by Fashion Editor Nicoletta Ferrari also pack a powerful punch.
The launch of Il Sole 24 Ore’s new magazine will be supported not only by FCB’s advertising campaign,with the artistic contribution of jazz star Paolo Fresu, but also by 'Welcome to Montenapoleone', the initiativeorganizedin conjunction with Associazione Montenapoleone, withHow To Spend It celebrated as the star of Milan's fashion district, and by the installation of an original late 19th century newsstand characterizing the access to the luxury shopping streets of Milan.
The new magazine has also be showcased to the business community on Wednesday September 10 in Milan at an exclusive soirée graced by the presence of the original founders of the English supplement, editor Gillian de Bono and publisher Julia Carrick OBE. The location of the evening - thanks to the collaboration of the Municipality of Milan and of 24 ORE Cultura – has been the upcoming Museo delle Culture of Milan designed by British star–architect David Chipperfield in the former Ansaldo factory in Zona Tortona, which will officially open its doors in March 2015.
The Sole 24 Ore signature edition of the magazine, world leader in the luxury sector, will debut in Italy on Friday September 12 bundled with the daily (at 0.50 plus the price of the newspaper) and is available on tablets and PCs.