HIGH RATINGS FOR RADIO 24 IN 2016. OVER 2 MILLION LISTENERS ALL YEAR ROUND
![OTTIMI ASCOLTI PER RADIO 24 NEL 2016. SUPERATI I 2 MILIONI DI ASCOLTATORI LUNGO TUTTO L’ANNO](/sites/default/files/styles/crop_850x560/public/images/2017-02/r24_new.jpg?itok=dwRnpFLC)
After a remarkable first half of 2016, Radio 24 has closed the second with yet another spectacular result, with listeners in 2016 steadily above 2 million on average day, up by 3% versus the prior year. The average quarter-hour audience is also on the rise - the key figure in terms of advertising investment - growing by +7% in 2016, proof of the audience’s loyalty to the programming schedule of the news&talk broadcaster of the 24 ORE Group.
Radio 24 holds firmly to its ninth position in the national radio ranking. An impressive result in a year that also marked the debut of the radio’s new logo and new payoff - Unleash your initiative - as well as its new app, which has received an enthusiastic response from the public in a matter of months. The good trend is also mirrored in the steadily positive performance of advertising sales.