Everything changes from 18 September 2020From the magazine a digital system that integrates with the new cross-media platform: website, app, social channels, new video and podcast formats, books, ta

HOW TO SPEND IT is the longstanding luxury magazine positioned at the top of the information pyramid, covering high-end consumption, with an audience that has the community of Il Sole 24 Ore readers as its reference point: professionals and entrepreneurs, businessmen from the spheres of industry and finance. An elite, top spending and influential readership eager to invest in beauty and well-being.

Since its birth in September 2014, HOW TO SPEND IT has stood as a one-of-a-kind, an absolute novelty for the Italian market, with no direct competitor still in sight. Today, HTSI is a title that stands out and is ready to evolve, to become an important integrated system of luxury. From 18 September, innovation will be the name of the game for the whole HOW TO SPEND IT world: from the magazine and its specials (Superior Interiors and A Passion for Fashion) to the new integrated cross-media platform, both digital and social, with the app and a new website enhanced by new forms of storytelling, leveraging on innovative video formats. A new editorial line plus podcasts and products at bookstores and newsstands, and an expanded range of exclusive events, and online and offline experiential pathways. Content, graphics and logo take on a new look.

THE NEW PLATFORM: NEW SITE, APP, SOCIAL; VIDEO STORYTELLING, GALLERIES and TALK

HOW TO SPEND IT will fully integrate with the generous multimedia offering from Il Sole 24 Ore, with the new website, the app and a renewed presence on social channels to offer even more content and to make way to fashion, cosmetics, plus the whole extra-sector area as well: from design and art, to auctions and collecting, travel, technology, cars, boats, haute cuisine and wine. An enhancement with a strong digital connotation that reasserts the unique identity of HOW TO SPEND IT both inside the Sole 24 Ore app, with the dedicated web browsing experience, and on the new website, retaining the hallmarks of an editorial offer strongly focused on experience with a sharp eye on beauty, as an engine of development and a lever of growth. Alongside the articles and reports, the specific features of the online channel (integrated inside Sole24Ore.com) will be the new forms of storytelling such as video stories and photo galleries, which will also be reflected in the social sphere, where Instagram will become the channel of choice to expand creativity and digital design. All from the perspective of experience and storytelling with interviews and insights into the world of luxury and style, new formats of business stories, with original "behind the scenes", in-depth video and photographic reports on the world of luxury and style. On and off line.

BOOKS AND PODCASTS

Another interesting new feature: HOW TO SPEND IT lands in bookstores with new, innovative editorial reading and listening products: book series and podcasts. From the “Guide dello stile” dedicated to topics ranging from male and female finesse, home and hospitality, art investing in different formats, to the new forms of good living in 5.0 version. Products dedicated to the topics of luxury conveyed through innovative formats.

EXCLUSIVE EVENTS: ONLINE AND OFFLINE EMOTIONAL EXPERIENCES

The growing importance of luxury as an experience is reiterated in the exclusive events of HOW TO SPEND IT both online and offline. Not just simple events, rather sensory, emotional, creative pathways in the spirit of sophistication, far from any clichés and organized with true "tailor-made" activities, to enhance the experiences and narratives of the HOW TO SPEND IT partners.

GRAPHICS

The design is more versatile and up-to-date, allowing the magazine's extra-large size to be enhanced even more with a selection of nimble, reader-friendly fonts. The horizontal layout is superseded by a strong vertical design starting from the changed logo, all in capital letters and tilting sideways, to stress once again that luxury is essentiality, brand strength and recognition, with no frills. A further novelty is the modular rhythm of content, which allows for the variety of reading times, thanks also to the equally diversified use of images, which increases the power of the visual impact.

CONTENT

Not only the "container", but also the content changes. In what way? With finesse, innovation, craftsmanship: the three core values of the world gravitating around the top-of-the-range are reflected in the editorial dimension of HOW TO SPEND IT in creativity, utility, excellence. For HOW TO SPEND IT in fact, luxury is service. Everything read on HOW TO SPEND IT is something that the reader can do, buy, experiment, find and share. With a seamless, ceaseless structure across the spheres of experience: fashion is art, art is beauty, beauty is design, food is fashion, in circular and contemporary pathways that create connection, collaboration, dialogue. With cross-cutting attention to sustainability that imbues the whole magazine, with sharp focus on dynamism and action.