Debut of "A Passion for Fashion" enhances the Fashion-Luxury System of Il Sole 24 Ore
How to Spend It - the Made in Italy edition by Il Sole 24 Ore of the iconic Financial Times magazine devoted to fashion and luxury - 5 years after landing on the Italian market and 2 years after launching the Superior Interiors special fully dedicated to design, presents a new HTSI special, bringing for the first time ever in Italy A PASSION FOR FASHION, a single-topic issue on women's fashion, haute couture and pret-à-porter, without disregarding accessories.
An important new feature with two issues a year - in October and March concurrent to the fashion week shows - that adds further value to the Il Sole 24 Ore Fashion-Luxury System: an integrated platform of high-quality editorial products ranging from the magazine How to Spend It, with its special, single-topic Superior Interiors issues and A Passion for Fashion, to the weekly insights of Sole 24 Ore .Moda, with the Daily’s and online specials.
A PASSION FOR FASHION, on newsstands with Il Sole 24 Ore from 4 October, woos a purely female audience, offering a compelling narrative of the ‘cream of the crop' in fashion, with spectacular photo shoots, insights and surveys on the new trends, the point on season collections and the sophisticated selection of clothing, footwear, bags, watches, jewelry and other coveted accessories and products. Plus interviews with the best creatives of the moment, the must-see stores across the world, the emerging talents and the capsule collections. A magazine that readers can rely on and trust when making their choices, thanks to the service-related information that helps them access the products presented, from a non-contemplative, active reading perspective.
Alongside the magazines, the Fashion-Luxury System of Il Sole 24 Ore leverages on the generous space and attention that the Daily led by Fabio Tamburini devotes to the fashion business and its evolutions, both in the daily pages of Finanza & Mercati and of Economia & Impresa and in the Friday staple with .Moda, which offers a weekly narrative on the economy of the fashion system and its supply chains, as well as the beauty world.
Specifically, the editorial staff of .Moda, headed by Francesca Padula, strong of the two traditional Pitti Uomo Specials of January and June, for the September Milan fashion week, edited the first Women's Fashion Special of Il Sole 24 Ore, distributed with an extra print run of 20,000 copies at the exclusive locations of the hottest fashion shows, in the key points of the city and at the "White woman" fair in Via Tortona. An Italian/English 38-page insert that received an enthusiastic response from advertisers and has broadened the audience to include international buyers in the city.
Building on this editorial and advertising success, three new Il Sole 24 Ore Specials are now on the launchpad: Beauty Special on 13 November, Watches Special on 19 November, and Jewelry Special on 3 December. Each Special will be completed by an online Dossier on the website www.ilsole24ore.com in the Moda24 channel, featuring original content, insights, photo galleries and videos.
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