In order to build the awareness of Italian savers & investors and make it part of their daily life, a multitude of languages and opportunities on a par with the stakes of financial education is required: the future of this and of next generations. To this end, for the saving & investing month, a series of initiatives by Il Sole 24 Ore, Radio 24 and Radiocor is scheduled, comprising Guides, books, webinars, videos, radio insights and dedicated newscasts. Specifically, Plus24 is organizing a round of live meetings on the website and social channels (Facebook and LinkedIn) of Il Sole 24 Ore to explore the technicalities of engaging with financial intermediaries and protect savers & investors when making decisions big or small in the financial field. The next event is scheduled for Monday 18/10 and will be dedicated to the theme: Your rights - Investments.
Online, every Monday, the digital platforms of Il Sole 24 Ore will publish a new episode of the video series Young Finance an innovative and distinctive format tailored to the Generation Z, with special focus on youngsters aged from 15 to 21. It is a digital first video project that involves talents and creators, with a strong following and engagement on YouTube to engage teens on money management issues. The TikTok channel of Sole 24 Ore has concurrently been opened, offering bites of the project, following the #imparacontiktok trend, a programme aimed at spreading educational videos mixing fun and learning.
Il Sole 24 Ore presents a series of Newsstand guides and "Investire perché”, the book for hesitant savers & investors out on 30 October.
Radio 24, with its programme dedicated to saving & investing "Due di denari" by Debora Rosciani and Mauro Meazza, and the Radiocor press agency, with its Newscast, will offer a daily narrative throughout October on all the events and themes launched by the month of financial education.