2024, historic ratings record for Radio 24 in its 25° year: best result ever with 2,473,000 daily listeners

2024 was a special year for Radio 24: the year it celebrated its 25th anniversary, but also the year in which our Group's radio station reached a historic milestone, registering a record peak of 2,473,000 listeners in the second half of the year (+12.8%) and 2,391,000 (+7.0%) listeners for the year. This performance bucked the market trend, making it the only radio station on the national scene to see all its metrics grow.

This result was driven by the development of Radio 24's multichannel strategy, which has extended the reach of its high-quality content to an even larger audience. Listeners have appreciated its reliability in delivering information and its ability to innovate its formats.

Alongside its traditional audiences, Radio 24's community has expanded through vibrant social media activity, achieving significant growth with more than 2 million followers, a 32% increase versus the prior year.
The continuous evolution of podcast offerings, driven by the editorial team's ability to develop authoritative insights, specials, and new custom products for different audio platforms, also set another record, with podcast downloads reaching 9.7 million in October 2024.

All data that confirm the success of Radio 24's careful efforts to stay close to its listeners, adapting to all the evolving consumption patterns. This journey is only getting started!
Radio 24 is ready to guide its audience through 2025, with more innovations set to be unveiled in the new year. To all our listeners, THANK YOU!

To read the comments of the Editor in Chief Fabio Tamburini, of the Deputy Executive Director Sebastiano Barisoni and of the General Manager Media & Business of 24 ORE Group Federico Silvestri click here